Business Trends Quarterly a Colossal Success at the Gartner Symposium/ITxpo
0 Comments Published by DanMcCarthy October 12th, 2006 in Company News.
The Gartner Symposium ITxpo is the largest, and to some in the community, the most grand gathering for IT gurus and gambits; where grizzled analysts rub shoulders with technology vendors, buyers, IT gods, and humble business writers. Typically the event is a Holy Grail for the B2B publishing world, and any wised-up IT report worth their salt would turn their kids into a nourishing bowl of soup for the chance to attend, let alone being labeled as the Official Media Partner of the whole show.
Imagine the cheery surprise to find myself and fellow Business Trends Quarterly associates on a Jet Blue out of JFK on Sunday morning, soaring high above the grime and slime of Manhattan to touch down in sunny Orlando, Florida as the very Official Media partners for the event just mentioned. Yes, the cry has gone out: “Business Trends Quarterly and Gartner - partners! Friends! Bringing business strategy and technology solutions for the betterment of Coporate America! REJOICE!!”.
Such business partnerships wash a certain glow over the face of any magazine project director when realizing your report is riding a wave integrity and trust for the entire IT community in the United States to rely on for content, analyst insight, and deep penetration into the market; reaching the desk of the sort of decision makers and executives which not only embrace the thought leadership found between the covers of your magazine - but act on them. During my sit in the case study presentation by my good friends at Cisco, I made notes and reveled in the atmospheric, samurai-themed music blaring in Southern Room 11 at the comfortable Dolphin Resort in Disneyworld where a fine sense of calm came over me when the thought crossed my mind that above all else - the Gartner Symposium ITxpo truly is one of the premiere events to attend, and be an Official Media Partner for.
Enjoy the photos and video testimonials from the event, where you’ll see some of the largest companies and important executives confirming why Business Trends Quarterly leads the market in content, analyst insight, vendor perspectives and executive podcasts. For more information on the upcoming events which BTQ will also be at for Gartner, IDC, and Forrester - scroll down through these posts or even visit the BTQ main page at www.btquarterly.com.
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Business Trends Quarterly and Leading Independent Research Firm Announce Official Media Partnership on Key Upcoming Events
0 Comments Published by Arthur Cundy September 21st, 2006 in Company News, Press Releases.New York, NY – Gartner, Inc. and Business Trends Quarterly (BTQ) announce a joint Media Partnership on the following upcoming events in 2006:
- Financial Services Technology Summit (Aug. 28-30, Boston, MA)
- IT and Software Asset Management Summit (Sept. 18-20, Orlando, FL)
- Application Development Summit & Open Source Summit (Sept. 25-29, Phoenix, AZ)
- Symposium/ITxpo (Oct. 8-13, Orlando, FL)
- Data Center Conference (Nov. 29-Dec. 1, Las Vegas, NV)
- Identity and Access Management Summit (Nov. 29-Dec. 1, Las Vegas, NV)
- Application Integration and Web Services Summit and Enterprise Architecture Summit (Dec. 4-8, Orlando, FL)
Beginning in August, attendees of these events will receive a complimentary year-long subscription to BTQ, a free copy of the publication, and also be granted access to the digital version of BTQ at www.btquarterly.com. Further highlights of this agreement include the BTQ logo to appear on conference direct-marketing pieces. Gartner will be provided in part a series of advertisements within the hardcopy and online editions of BTQ promoting Gartner’s events, as well as promotion in BTQ’s e-mail marketing campaigns.
Analysts in Media Announces Release of Q3 Edition of Business Trends Quarterly
0 Comments Published by Arthur Cundy September 21st, 2006 in Company News, Press Releases.New York, NY – Analysts In Media, Inc. (AIM) released the Q3 July 2006 edition of Business Trends Quarterly (BTQ), a high-level publication designed to provide senior-level business and technology executives with an in-depth analysis of, and key insight into market trends and innovative technologies on a quarterly-basis.
This inaugural edition of BTQ features keynote editorial thought leadership from the most respected industry analysts, business strategy experts, and solution providers within the technology and business world. The leading topics of discussion include Governance, Risk and Compliance (GRC); Information Security; Strategic Sourcing; Enterprise Content Management (ECM); and IT Service Management (ITSM).
Featured editorial contributors include:
GRC: Lee Dittmar, Principal, Deloitte Consulting LLP; Michael Rasmussen, Principal, Forrester Research; Scott Mitchell, Chairman and CEO, and Sebastian Holst, Director Technology Programs, OCEG.
Information Security: Howard Schmidt, former White House Cyber Security Advisor and current Professor of Practice, Georgia Tech Information Security Center; Dave Cullinane, CISO of a Fortune 100 Bank and International President of ISSA; Allan Carey, Program Manager for Security Services and Identity Management, IDC; and Paul Kurtz, Executive Director, Cyber Security Industry Alliance.
Strategic Sourcing: Mark Robinson, Senior Vice President of Transaction Services, and Rick Bertheaud, Client Executive, EquaTerra; Paul Roehrig, Senior Analyst, Forrester Research; Romala Ravi, Director of Business Process Outsourcing Services, IDC; and Ben Trowbridge, Managing Partner, Alsbridge.
ECM: Connie Moore, Vice President and Research Director, and Kyle McNabb, Senior Analyst, Forrester Research; Erik Hartman, President, CM Professionals; and Cynthia Launchbaugh, Director of Brand Integration and Marketing, ARMA International.
IT Service Management: Aidan Lawes, CEO, itSMF.
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…to the first entry of Business Trends Quarterly’s official weblog. This blog will feature the latest industry research and real-life business experiences to address the needs of this diverse and consistently changing marketplace. You will be able to get a closer view into the minds of BTQ’s analysts as they discuss latest business and technology trends. Bookmark this site and subscribe to the rss feed because there is much more in store.
